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Digital strategy, content marketing and interactive design for hospitals and health systems. It's what we do.
This week, Chris, Adam and Jackie discuss hospitals and payers collecting personal consumer data, and a rant about those who think the rules don't apply. Show notes
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Understanding how to apply horizontal and vertical perspectives will help you better prioritize and apply digital marketing strategies.
Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
This paper provides a blueprint for healthcare marketers who want to embrace the shift from old-school, overused promotional campaigns to more relevant, more effective content marketing programs.
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Our satirical healthcare marketing news website. No corner of the industry is safe from the probing eyes and searing analysis of the WeeklyProbe.
For years, physicians have wanted the ability to create their own advertising. After all, who knows more about the discipline of marketing than physicians? Well, now they can.
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