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This week, Chris, Adam and Jackie talk about the rise of owned media in healthcare, "engagement" vs. "marketing," why Minneapolis rules (again!) and more. Show notes
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The ultimate goal of your healthcare digital marketing journey is to kill, once and for all, the need to think about digital separately at all.
A strategic guide to digital and content marketing for hospitals and health systems from Chris Bevolo, author of "Joe Public Doesn’t Care About Your Hospital."
This paper provides a blueprint for healthcare marketers who want to embrace the shift from old-school, overused promotional campaigns to more relevant, more effective content marketing programs.
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A personalized consultation experience for healthcare marketers seeking change. Register for the next one!
Our satirical healthcare marketing news website. No corner of the industry is safe from the probing eyes and searing analysis of the WeeklyProbe.
For years, physicians have wanted the ability to create their own advertising. After all, who knows more about the discipline of marketing than physicians? Well, now they can.
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Digital strategy, content marketing and interactive design for hospitals and health systems. It’s what we do.
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