Digital strategy, content marketing and interactive design for hospitals and health systems. It's what we do.
This week Chris, Jackie and Adam commend The Onion, question advertising on a major healthcare organization's website and dig into an internet news article gone wrong. Show notes
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What is the role of SEO in driving marketing success for hospitals and health systems? Maybe not what you think it is, as outlined in this discussion between Chris Boyer, AVP of digital strategy for North Shore-LIJ Health System in New York, NY, Chris Bevolo, president of Interval, a Minneapolis healthcare marketing agency, and Adam Meyer, principal, interactive strategy and design at Interval.
Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
This paper provides a blueprint for healthcare marketers who want to embrace the shift from old-school, overused promotional campaigns to more relevant, more effective content marketing programs.
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Our satirical healthcare marketing news website. No corner of the industry is safe from the probing eyes and searing analysis of the WeeklyProbe.
For years, physicians have wanted the ability to create their own advertising. After all, who knows more about the discipline of marketing than physicians? Well, now they can.
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