The Case for Unified Branding in Hospitals & Health Care Systems

This 24-page publication is intended to help hospitals and health care systems understand the potential for increased name recognition, managed cost-savings and improved patient clarity that can be achieved when all elements of an organization are consistently branded.

Download PDF: Unified Branding

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This article was posted by Chris Bevolo on Saturday, March 20th, 2004 at 10:38 am, and was filed under Branding, Competition, Papers.

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