New paper on patient experience available

GeigerBevolo has just released its latest position paper, “Leading the Charge: How marketers can help shape the patient experience.â€? This paper shows why, with patient satisfaction improvement so critical to healthcare organizations, a focus on the clinical experience alone is not enough. Youll read:

• Why health care organizations should shift their focus from just the clinical experience to the entire patient experience
• Three strategies for how they can shift that focus
• Three reasons why marketing leaders should drive those efforts

download a copy of “Leading the Chargeâ€? at no cost by clicking here.