Bevolo speaks on patient experience at Nebraska conference
Chris Bevolo, partner and director of client strategy for healthcare marketing firm GeigerBevolo Inc., spoke on marketingâs role in shaping the patient experience at the Nebraska Hospital Association Annual Conference.
Addressing the state association members and the Nebraska Healthcare Marketers on Oct. 20, 1:30-3:30 p.m., Bevolo presented âThe iPod Mindset: How Marketers Can Shape the Patient Experience to Drive Volume, Loyalty and Share.â? Attendees:
- Gained an understanding of the iPod Mindset and the value it can bring healthcare marketers
- Applied the iPod Mindset to real-life challenges
- Learned a process for uncovering and developing opportunities to shape the patient experience
- Participated in individual exercises, role playing, small-group teaming and more
A recognized leader in bringing the value of design to the healthcare industry, Bevolo is a frequent speaker on the topic of experience and marketing. His presentations are designed specifically for strategy, marketing and communications professionals in healthcare, and serve to inspire his audiences with new ways of thinking and achieving results.
Bevolo has been a keynote presenter and featured conference speaker for the Minnesota Health Strategy and Communications Network, Wisconsin Forum for Healthcare Strategy, the Minnesota Medical Group Management Association, and other organizations on patient experience, branding, strategic design and positioning. He also has served as a judge in local and regional design and marketing competitions, and has published a number of articles and white papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, the Society for Healthcare Strategy & Market Development, and the International Association of Business Communicators.