Bevolo featured speaker at MHSCN Summer Conference, July 20, 2006
Did you know research shows that audio stimulus stays in the brain five times longer than visual stimulus? Or that organizations with music âthat fitsâ? their brand identity are 96% more likely to be recalled than those with music that doesnât fit, or no music at all?
The jingle has always been a part of advertising, but the use of sound and music goes far beyond the jingle, and advertising itself. Ambient music, audio logos, podcasts – there are more and more ways to build and support a brand using the impact of sound. In healthcare, sound plays a special role in the patient experience, from the documented effect of music in healing, to the trend to reduce noise in clinical settings, to the playing of lullabies over a hospital PA system when a baby is born. Yet sound is rarely considered a âstrategic toolâ? in marketing. Hear Chris Bevolo, frequent speaker on healthcare marketing trends, present the value of music and sound in building brands, related specifically to the business of healthcare and the patient experience.
Chris Bevolo, Director of Client Strategy
July 20, 1-2 p.m., Keynote Speaker, âName That Tune: The Sound of Brandingâ [br]Minnesota Health Strategy and Communications Network (MHSCN)
Annual Summer Conference – Making It Sing! Doing you best work… every hour, every day!