Chris Bevolo speaks on the new competition in healthcare marketing
Chris Bevolo, director of client strategy for healthcare marketing firm GeigerBevolo, will speak on new competitive threats at The Beryl Institute’s annual conference to the healthcare industry’s established business models.
The Beryl Institute is an educational arm through which the nation’s leading healthcare-exclusive customer interaction center shares its data and market intelligence accumulated as a result of speaking with millions of healthcare consumers since 1985. The annual conference serves to further inform hospitals and healthcare providers. Held Oct. 11-13 in Texas, this year’s “Making Connections” theme emphasizes consumerism and improving customer relationships across all facets of the patient continuum of care.
During the conference, Bevolo leads a breakout session on new competitors in the healthcare provider arena. “Unexpected competitors are eating away at the already shrinking margins of traditional healthcare providers such as hospitals and health systems, and their approach in marketing to consumers will have a profound impact on patient expectations,” says Bevolo. “Healthcare providers have to break free of their previous constraints and traditional mindsets. Those actively seeking new ways to deliver care, and better serve the healthcare consumer, will be the ones to emerge as the industry’s new leaders.”
The Beryl Companies is the healthcare industry’s leading provider of outsourced telephone and Web-based communications. Since 1985, more than 600 healthcare organizations have trusted Beryl to provide 24/7 physician referral, health information, telephone nurse triage and class/seminar registration to their customers. Utilizing sophisticated technology, Beryl analyzes the data collected from interactions with more than two million people each year. This intelligence is used by client hospitals to build long-term, mutually beneficial relationships with their customers. Learn more at www.beryl.net.
Bevolo has been a keynote presenter and featured conference speaker for the Nebraska Hospital Association, the Wisconsin Forum for Healthcare Strategy, the Minnesota Health Strategies and Communications Network, and other organizations. He also has served as a judge in local and regional design and marketing competitions, and has published a number of articles and white papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, the Society for Healthcare Strategy & Market Development, and the International Association of Business Communicators.
Minneapolis-based GeigerBevolo has gained a national reputation for its leadership in bringing the value of design and marketing to the healthcare industry. Clients include, Hudson Hospital (Hudson, Wis.), Foote Health System (Jackson, Mich.), Grand Itasca Clinic and Hospital (Grand Rapids, Minn.), Metro Dentalcare (Minneapolis), LifeSource (St. Paul) and Brookings Health System (Brookings, S.D.).
For more information on GeigerBevolo, please visit www.geigerbevolo.com, call 612-672-9842 or e-mail chris@geigerbevolo.com.
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