Chris Bevolo speaks to Fairview Health Services on new competition and to PRSA on truth-based branding

Chris Bevolo, director of client strategy for healthcare marketing firm GeigerBevolo, will speak to Fairview Health Services on new competitive threats and to the Public Relations Society of America’s (PRSA’s) Minnesota chapter on truth-based branding.

A leader in clinical excellence and innovation, Fairview has invited Bevolo to speak to its clinic administrators on Nov. 29 on new competitors in the healthcare provider arena. “Healthcare providers have to break free of their previous constraints and traditional mindsets. Those actively seeking new ways to deliver care, and better serve the healthcare consumer, will be the ones to emerge as the industry’s new leaders,” previews Bevolo.

“Of course, good leaders also admit their mistakes and support the claims they make with verifiable proof,” says Bevolo. “And sometimes, honesty is the best policy simply because your message is no longer in your control. Thanks to the rise of the Millennium Generation and new communication channels, such as blogging and online video posting, companies have to come to grips with the truth as the market defines it. Rather than finding strategies to avoid or combat negative perceptions, some organizations, such as Ford Motors and Dove Soap, are embracing the truth about the less-than-stellar aspects of their brands, or about the reality of the market they serve.”

Bevolo will lead a discussion on the warts-and-all trend of truth-based branding at PRSA Minnesota’s Annual Meeting, Dec. 14. Please check www.mnprsa.com for details.

Bevolo has been a keynote presenter and featured conference speaker for The Beryl Companies, the Nebraska Hospital Association, the Wisconsin Forum for Healthcare Strategy, the Minnesota Health Strategies and Communications Network, and other organizations. He also has served as a judge in local and regional design and marketing competitions, and has published a number of articles and white papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, the Society for Healthcare Strategy & Market Development, and the International Association of Business Communicators.

Minneapolis-based GeigerBevolo has gained a national reputation for its leadership in bringing the value of design and marketing to the healthcare industry. Clients include, Hudson Hospital (Hudson, Wis.), Foote Health System (Jackson, Mich.), Grand Itasca Clinic and Hospital (Grand Rapids, Minn.), Metro Dentalcare (Minneapolis), LifeSource (St. Paul) and Brookings Health System (Brookings, S.D.). For more information on GeigerBevolo, please visit www.geigerbevolo.com, call 612-672-9842 or e-mail chris@geigerbevolo.com.
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