Chris Bevolo speaks on innovation at two annual conferences
Chris Bevolo, director of client strategy for GeigerBevolo, spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference.
Both events occurred in April and follow the release of GeigerBevolo’s newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference. The afternoon session took place in Orlando, April 24th.
The prior afternoon, Bevolo presented “The iPod Mindset: Innovation and the Patient Experience” in Ames, Iowa on April 23rd. Aimed at those charged with driving marketing and new business results in healthcare organizations, Bevolo’s “iPod Mindset” described a philosophy that leverages innovative thinking to create compelling and differentiated experiences for patients and other consumers of healthcare services.
Bevolo has been a keynote presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning for Minnesota Health Strategy and Communications Network, Minnesota Medical Group Management Association, Nebraska Hospital Association, Public Relations Society of America’s Minnesota chapter, Wisconsin Forum for Healthcare Strategy, Fairview Health Services, The Beryl Institute, and other organizations. Chris has served as a judge in local and regional design and marketing competitions, and has published a number of articles and papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, and the Society for Healthcare Strategy & Market Development.
Hey Bing! Does that name bring back memories? I’m guessing it’s been over 16 years since I’ve seen you (at my wedding). I was glad to see you are one of our speakers at the ISHMPR Conference in Ames in April. I am back in the Ames area after being in Fort Dodge for 17 years. We live on the north side of Ames (Gilbert School District). Are your parents still in Ames? I took over the Director of Public Relations and Marketing position at Boone County Hospital last June.
I look forward to seeing you and listening to your presentation in April.
Lisa (Howard) Schmidt