Chris Bevolo speaks on innovation at two annual conferences
Chris Bevolo, director of client strategy for GeigerBevolo, spoke about innovative healthcare marketing at the Iowa Society of Healthcare Marketing and Public Relations’ annual conference and at the Forum for Healthcare Strategists’ national conference.
Both events occurred in April and follow the release of GeigerBevolo’s newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.” Bevolo and representatives from two of the paper’s featured case study participants hosted a panel discussion and workshop on this topic at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference. The afternoon session took place in Orlando, April 24th.
The prior afternoon, Bevolo presented “The iPod Mindset: Innovation and the Patient Experience” in Ames, Iowa on April 23rd. Aimed at those charged with driving marketing and new business results in healthcare organizations, Bevolo’s “iPod Mindset” described a philosophy that leverages innovative thinking to create compelling and differentiated experiences for patients and other consumers of healthcare services.
Bevolo has been a keynote presenter and featured conference speaker on the topics of innovation, patient experience, branding, strategic design and positioning for Minnesota Health Strategy and Communications Network, Minnesota Medical Group Management Association, Nebraska Hospital Association, Public Relations Society of America’s Minnesota chapter, Wisconsin Forum for Healthcare Strategy, Fairview Health Services, The Beryl Institute, and other organizations. Chris has served as a judge in local and regional design and marketing competitions, and has published a number of articles and papers. He is a member of the Minnesota Hospital Association, Minnesota Health Strategies and Communications Network, and the Society for Healthcare Strategy & Market Development.
- Published: February 8, 2007
- Filed under: News, Speaking Engagements