GeigerBevolo publishes new White paper

Healthcare marketing firm GeigerBevolo, Inc. continues its advocacy and leadership in the competitive world of healthcare with the release of a newly published paper, “Competitive Differentiation Through Innovation: How Healthcare Providers Can Build an Innovation Strategy.”

“Competitive Differentiation Through Innovation” focuses on innovation strategy in the provider healthcare market and includes case studies featuring three national leaders in healthcare innovation:

• Mayo Clinic’s SPARC innovation lab
• Park Nicollet Health Services in Minneapolis
• Memorial Hospital & Health System in South Bend, Ind.

Key takeaways are highlighted, as well as an alternative approach to building innovation strategy. The 26-page publication and ongoing dialogue about its content are available free by visiting www.geigerbevolo.com.

Picking up from GeigerBevolo’s previously published paper, “The New Competition,” author Chris Bevolo explores the idea that “the greatest leaps of success come from innovative change.” He explains, “Many marketing and strategy leaders within traditional healthcare provider organizations understand the need to find new, innovative ways to differentiate themselves in the market, but often are unsure where to begin. This paper provides guidance through the exploration of differing, yet successful, innovation strategies.”

“Competitive Differentiation Through Innovation” is organized into three parts to help hospitals and healthcare systems focus on the areas that best fit their situation and understanding of innovation:

• Part One introduces the role innovation can play in healthcare as a competitive strategy, and defines Market Moving Innovation as “providing a radical change to how customers/patients are served, and providing a competitive advantage for the organization.”
• Part Two presents three approaches to innovation and five key takeaways from leading healthcare providers who have implemented organization-wide innovation strategies: the Mayo Clinic’s SPARC innovation lab, Park Nicollet Health Services in Minneapolis, and Memorial Hospital & Health System in South Bend, Ind.
• Part Three addresses innovation strategy for healthcare providers who see organization-wide innovation as out-of-reach, suggesting an alternative, incremental approach to innovation.

Beyond the paper, GeigerBevolo offers ongoing discussion on innovation at its website and through presentations. On April 24th, Chris Bevolo and representatives from two of the paper’s featured case study participants will host a panel discussion on innovation at the Forum for Healthcare Strategists’ “Customer Based Marketing Strategies” conference.