GeigerBevolo’s "The List" campaign for LifeSource wins Gold at Healthcare Advertising Awards
Healthcare branding firm GeigerBevolo, Inc.’s work for LifeSource’s “The List” promotional campaign was honored with a Gold Award at the 24th Annual Healthcare Advertising Awards. GeigerBevolo was selected for their outstanding creativity from more than 4,300 entries from every state and multiple countries submitted to this oldest and largest advertising awards competition of its kind. Recognized in the healthcare institutions category, “The List” campaign launched www.DonateLifeMN.org, Minnesota’s first online registry of future organ and tissue donors.
To introduce this website and drive traffic to it, while maximizing the impact of a modest budget, GeigerBevolo took a provocative, two-phase teaser-and-reveal approach to motivate potential donors into taking action. During the first month of the campaign, LifeSource experienced a 55% increase in registered new donors compared with the prior month’s registrations, and an 88% increase in donor registrations compared with the previous May.
“We were impressed by GeigerBevolo’s client-centered and creative approach to healthcare marketing,” says Susan Mau Larson, APR, director of public affairs with LifeSource. “As a true partner, they presented ideas and advice that provided forward momentum, but didn’t pressure us. They helped us build a campaign that was edgier than we might have otherwise created, which helped us build buzz about the product and ultimately cut through the clutter and reach our audience.”
The Annual Healthcare Advertising Awards is sponsored by Healthcare Marketing Report and judged by a national panel for creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Only 38 award winners were from Minnesota healthcare organizations.
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- Published: May 16, 2007
- Filed under: News