Bevolo presents Nov. 8 at Benedictine Health System's annual marketing mini-conference

Chris Bevolo presents the opening seminar at the annual marketing mini-conference for Benedictine Health System of Duluth, Minn. Bevolo begins the Nov. 8th agenda with a thought-provoking look at alternative audiences in healthcare. Healthcare marketing leaders focus primarily on two audiences — physicians and consumers — who represent the core decision-makers for how and where a patient receives care. Today, however, new audiences are emerging with the potential to disrupt this traditional approach.  According to Bevolo, partner and director of client strategy for GeigerBevolo, Inc., emerging “alternative audiences” such as information providers, health and wellness firms, employers, and patient brokers have the potential to have great influence with consumers when it comes to healthcare decisions. His morning presentation examines who these alternative audiences are, why they are important and having an impact, and how we can monitor and influence them.