A Marketer’s Guide to Brand Strategy
Download a free excerpt of the book to learn about five common challenges to brand building in healthcare organizations.
Authored by Interval founder and president, Chris Bevolo, “A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations, published by HealthLeaders Media,” is a primer for those healthcare provider organizations seeking to strategically build brands. Content includes:
- the value of branding
- why branding is essential in today’s market
- common branding myths
- how to create a brand strategy
- living the brand
- measuring brand effectiveness
Also featured are three healthcare organizations who share their brand building stories. The book is available for purchase at www.healthleadersmedia.com/books.