Carol.com mentioned in White House discussion of healthcare innovation

Our friends at Carol.com received some nice exposure at the recent White House Health Care Summit. The innovative online service that brought “shopping for care” to the Twin Cities and Seattle markets was referenced by Ken Powell, the CEO of General Mills, whose company is using the Carol Complete pilot package (see Star Tribune article from 2008 for description). The Seattle Times reported that the idea “generated interest,” and a number of attendees appeared intrigued by the concept.

The comments from Powell can be seen at roughly the 13:40 mark of this C-SPAN video from the event.

Carol.com is exactly the kind of consumer-focused innovation we need more of in healthcare. Let’s hope the interest grows.