Interval joins forces with LifeSource again

LifeSource, the organ procurement organization for Minnesota, South Dakota and North Dakota, has engaged Interval to develop a social media based initiative to help increase organ donor registration in Minnesota. In 2006, Interval partnered with LifeSource to create “The List” campaign, which helped increase organ donation registration by 88% in year-to-year comparisons in Minnesota, has generated subsequent success in South Dakota, and garnered top local and national advertising awards.