Interval Podcast: June 29, 2009
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: ROI wars, “Buyology” and neuromarketing, most popular google searches and more. Show notes are after the break.
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- Interval blog post on neuromarketing:
http://www.thinkinterval.com/2007/02/brains-and-branding/ - “Buyology” by Martin Lindstrom:
http://www.amazon.com/Buyology-Truth-Lies-About-Why/dp/0385523882/ref=sr_1_1?ie=UTF8&s=books&qid=1246309629&sr=1-1 - “How Customers Think” by Gerald Zaltmant:
http://www.amazon.com/How-Customers-Think-Essential-Insights/dp/1578518261/ref=sr_1_1?ie=UTF8&s=books&qid=1246309321&sr=8-1 - “Predictably Irrational” by Dan Ariely:
http://www.amazon.com/Predictably-Irrational-Revised-Expanded-Decisions/dp/0061854549/ref=sr_1_1?ie=UTF8&s=books&qid=1246309388&sr=1-1 - “Selling the Invisible” by Harry Beckwith:
http://www.amazon.com/Selling-Invisible-Field-Modern-Marketing/dp/B0029LHX9O/ref=sr_1_1?ie=UTF8&s=books&qid=1246309457&sr=1-1
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This article was posted by Adam Meyer on Wednesday, July 1st, 2009 at 7:06 am, and was filed under Podcasts.
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