Fun campaign launches for a great cause
Given the competitive nature of our business, it’s rare that we get to talk about an ongoing initiative. That’s why it’s cool that we can tout yesterday’s launch of Half the Men, a campaign we created with our client, LifeSource, the organ procurement organization for Minnesota, North Dakota, South Dakota and parts of Wisconsin. The goal is to help increase the number of men in Minnesota age 45-65 who register to be organ and tissue donors (who, for one reason or another, register at a lower rate than the rest of the public). There are lots of compelling components in the campaign, such as stories from Ambassadors (men within the target demographic who have a strong connection to the cause) and humorous videos that pose the question, “What’s with men?” (Check out “Pesky Belts” for a sure laugh). Another neat aspect of this effort is that it features absolutely no paid advertising whatsoever. It’s built completely on the idea of leveraging social media tools such as Facebook, Twitter, Youtube and more. It will be great to see how social media can help with such an important cause. Visit HalfTheMen.org and let us know what you think.
- Published: August 28, 2009
- Filed under: Marketing, Speaking Engagements