Interval Podcast: August 17, 2009
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: ads we’re debating, above the line vs. below the line marketing, medical tourism and more. Show notes are after the break.
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Show Notes
- 50 Million Pounds campaign:
http://www.50millionpounds.com/default.aspx
http://www.youtube.com/watch?v=69I0QCF81VY
http://www.youtube.com/watch?v=zXrW2C34SNg&feature=related - Above/Below the line marketing:
http://en.wikipedia.org/wiki/Below_the_line_(advertising) - BusinessWeek article: “Get Sick, Visit Japan.”
http://www.businessweek.com/magazine/content/09_33/c4143btw375952.htm?chan=magazine+channel_the+business+week - Skeptical Hypochondriac blog:
http://skepticalhypochondriac.com/
- Published: August 17, 2009
- Filed under: Podcasts