Interval Podcast: August 24, 2009
Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: Art & Copy, a new documentary on advertising, word of mouth marketing, a CEO who likes to approve advertising and more. Show notes are after the break.
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Show Notes
- Art & Copy — A documentary on advertising:
http://artandcopyfilm.com/ - Book – Inventing Desire:
http://www.amazon.com/Inventing-Desire-Hottest-Business-Advertising/dp/0671723464/ref=sr_1_1?ie=UTF8&s=books&qid=1250790892&sr=8-1 - Blog post on “Left side of the menu” marketing:
http://www.thinkinterval.com/2009/08/left-side-of-the-menu-marketing - WOMMA website and definitions:
http://womma.org/wom101/ - Report from PQ media:
http://www.marketingcharts.com/interactive/wom-spend-to-reach-3-billion-by-2013-10053/pq-media-word-of-mouth-wom-marketing-forecast-2080-2013jpg/ - BusinessWeek article: “How Marchionne Will Run Fiat-Chrysler”
http://www.businessweek.com/magazine/content/09_34/b4144000868507.htm
- Published: August 24, 2009
- Filed under: Podcasts