Pew: Adults are digging online video

In a paper released last month, the Pew reports the adult audience for online video has doubled since 2006 — currently 62% of adult internet users up from 33%. Not surprisingly, this increase far outpaces growth in other online activities. The high-quality video made possible by the prevalence of broadband is pulling adults from away from traditional television to computers and mobile devices which are more deeply engrained in everyday life.

This doesn’t come as a surprise to me. My wife and I are considering dropping our cable altogether in favor of online video. I flip on the news and the Tonight Show at 10:00 for background noise while I’m doing other activities, but the only shows I really look forward to (and actually watch) are delivered online — specifically a number of shows over on Revision3.com which I subscribe to through iTunes. I get my Comedy Central fix on Hulu along with the occasionally South Park episode over on southparkstudios.com. I have no real need for cable television.

Do you still find yourself planted in front of the television? Or do you find yourself abandoning traditional T.V. for online content? Are you integrating online video into marketing efforts? (And I don’t mean repurposing traditional television ads for a half-assed Youtube channel.)

See the full report on pewinternet.org:
http://pewinternet.org/Reports/2009/13–The-Audience-for-Online-VideoSharing-Sites-Shoots-Up.aspx