Exposing the WeeklyProbe
Well, the secret is out. As exposed in the “exclusive” post on Gienna Shaw’s MarketShare blog, the mask is off the people behind the Weekly Probe – and they are us.
Yes, Interval is the inspiration and authors behind the WeeklyProbe. For those of you not familiar, the WeeklyProbe is a satirical web site that pokes fun at healthcare marketing in the spirit of The Onion or The Daily Show with Jon Stewart. The MarketShare blog post does a good job of outlining why we created the WeeklyProbe, so if you care at all, check it out. Also, we’ve created a very special version of our weekly podcast to commemorate the occasion, featuring guest speakers from the WeeklyProbe itself:
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Otherwise, continue to tune in weekly (or so) for faux news stories, “ad kudos of the week,” “logo talk” and more. As always, we’ll continue to publish the WeeklyProbe anonymously. We’d like others to see this as something owned by the healthcare marketing community (not a promotional vehicle for our firm). So after this blog post, we’ll drop it on this end. But we hope you continue to tune in, and keep sending us story ideas via the link provided on the site – the more stories we include from you all, the better.
If laughter is the best medicine, I’m completely cured of whatever I have by listening to this delightful nonsense.
I particularly enjoyed the piece on coffee cup wraps. Outstanding journalism!