St. Joe's hero movie campaign garners more national accolades

The 2008 hero movie campaign for St. Joseph’s Hospital continues to receive national recognition. First, the campaign is featured in the October issue of the American Marketing Association’s Marketing News “Best of Class” column, written by Piet Levy (download a PDF of the article). It’s always great to receive press on client work, but in hospital marketing, it’s especially gratifying to receive recognition from a source that critiques marketing across all industries, not just healthcare.

And second, though equally as exciting, the campaign won Best in Show in the medium hospital category at the 2009 HealthLeaders Media Marketing Awards (read a recap of the awards here). That follows a Judge’s Choice award in the 2009 Aster Awards and a Gold Award from the 26th Annual Healthcare Advertising Awards competition.

Way to go St. Joe’s!