Yes we can: Measuring marketing performance for hospitals and health systems

Now more than ever, healthcare leaders are demanding results for their organization’s marketing and branding efforts. This paper provides a primer for measuring marketing performance for hospitals and health systems. Content includes three main categories of marketing metrics, a simple method for measuring results of an individual marketing activity and strategies for building a marketing performance measurement discipline. The paper also includes a sample metrics report with key questions for marketers to consider.

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2 Responses to “Yes we can: Measuring marketing performance for hospitals and health systems”

1. Chad Kemp says:

   October 22, 2009 at 12:09 pm

   You had a header ‘Turn quantifiable results into qualitative data’ but I think you meant ‘Turn qualitative results into quantifiable data’ instead.

   Reply
2. Chris Bevolo says:

   October 26, 2009 at 11:52 am

   Chad – yes, you’re right! Thank you so much for the note. I guess it doesn’t matter how many times you proof something, there’s always an easter egg. (Wait, that’s it, it was intentional, so see if people were actually reading it!)

   Thanks again

   Reply