Yes we can: Measuring marketing performance for hospitals and health systems
Now more than ever, healthcare leaders are demanding results for their organization’s marketing and branding efforts. This paper provides a primer for measuring marketing performance for hospitals and health systems. Content includes three main categories of marketing metrics, a simple method for measuring results of an individual marketing activity and strategies for building a marketing performance measurement discipline. The paper also includes a sample metrics report with key questions for marketers to consider.
- Published: October 21, 2009
- Filed under: Papers