Comments on: Truth #5: Healthcare marketing must become less of an art and more of a science http://www.thinkinterval.com/2009/12/healthcare-marketing-must-become-less-of-an-art/ Smart Creative Fri, 30 Jul 2010 15:48:34 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Testimonial 2 « Helena B Communications http://www.thinkinterval.com/2009/12/healthcare-marketing-must-become-less-of-an-art/#comment-113 Testimonial 2 « Helena B Communications Wed, 23 Dec 2009 20:55:30 +0000 http://www.thinkinterval.com/?p=1629#comment-113 [...] “Truth #5: Healthcare marketing must become less of an art and more of a science.” – Chris Bevolo, President, Interval Comments Off [...] [...] “Truth #5: Healthcare marketing must become less of an art and more of a science.” – Chris Bevolo, President, Interval Comments Off [...]

]]> By: Keith Jennings http://www.thinkinterval.com/2009/12/healthcare-marketing-must-become-less-of-an-art/#comment-112 Keith Jennings Wed, 16 Dec 2009 16:38:33 +0000 http://www.thinkinterval.com/?p=1629#comment-112 You consistently "bring it" Chris. And I love it. I completely agree with the emphasis on science. But the art part is important. However, I think we tend to use the word "art" incorrectly. A jazz musician must first learn scales and chords and keys and technique. Then learn existing songs in every key. Then learn how to play with others and react to their lead and voice and real time improvisations. This last part is where the "art" part comes in. You have to master the science part first through pure practice and effort. This gives us the ability and experience to quickly make good decisions in real time with limited information - the "art" part. I think when many use the word "art," they're meaning creativity, when they should mean one's probability of making an accurate intuitive decision with limited information in an ever-changing environment. That's the art of marketing - applying science and psychology to an ever-changing market in ways that influence customer behavior and choice in measurable ways. You consistently “bring it” Chris. And I love it.

I completely agree with the emphasis on science. But the art part is important. However, I think we tend to use the word “art” incorrectly.

A jazz musician must first learn scales and chords and keys and technique. Then learn existing songs in every key. Then learn how to play with others and react to their lead and voice and real time improvisations. This last part is where the “art” part comes in. You have to master the science part first through pure practice and effort. This gives us the ability and experience to quickly make good decisions in real time with limited information – the “art” part.

I think when many use the word “art,” they’re meaning creativity, when they should mean one’s probability of making an accurate intuitive decision with limited information in an ever-changing environment. That’s the art of marketing – applying science and psychology to an ever-changing market in ways that influence customer behavior and choice in measurable ways.

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