Join us for webcast on measuring marketing results

Healthcare marketers can now register for a new webcast on measuring marketing results, hosted by Interval president Chris Bevolo. The webcast, titled “Beyond ROI: Prove the Success of Your Marketing Efforts,” will outline how healthcare marketers can use baseline and relative comparison measurement techniques to demonstrate the results of the marketing efforts.

Participants will learn to:

• apply baseline measurement to compare consumer awareness, preference, market share, and volumes to periods with no marketing activity
• use relative measurement to compare results against similar marketing activities and prove the true impact of your marketing
• persuade internal stakeholders that these and other measurement strategies have value
• gather, assess, and present data that accurately demonstrates positive consumer activity and behavior

The 90-minute webcast is scheduled for noon CST on Wednesday, March 31. To register, or for more details, visit HealthLeaders Media.