New campaign for donor designation hits airwaves
A new television spot featuring a simple – but important – decision we all must make is now airing during the Olympics. The ad features one man’s decision to check “yes” to donor designation while renewing his driver’s license, while showing the positive impact that decision has on everyone around him. The television spot is part of a new campaign developed by Interval with LifeSource, the organ procurement organization for Minnesota, South Dakota, North Dakota and western Wisconsin.
The ad also features a number of people who have been directly impacted by organ and tissue donation. Their stories are featured on the campaign website, found at DonateLifeMidwest.org. Other components of the campaign include outdoor, print and online advertising. The campaign is slated to run throughout 2010 in both the Twin Cities and Sioux Falls, South Dakota markets. According to LifeSource, eighteen people die each day in the U.S. waiting for an organ or tissue transplant, and more than 105,000 are waiting for a life-saving transplant.
- Published: February 16, 2010
- Filed under: Advertising, Marketing