The healthcare marketing truths we hold self evident
In 2009, we published a series of articles that articulate five core philosophies that drive our perspectives on marketing for hospitals and health systems. The articles were:
- Joe Public doesn’t care about your hospital
- Healthcare marketing needs a serious shake-up
- Great healthcare marketing requires great healthcare leaders
- If you want to know what will work in healthcare marketing, don’t ask your customers
- Healthcare marketing must become less of an art and more of a science
Download a PDF of these articles.