New book on marketing measurement set for release

“A Marketer’s Guide to Measuring Results: Prove the Impact of New Media and Traditional Healthcare Marketing Efforts” is a new book authored by Interval president Chris Bevolo. The book, set for release in April, can now be ordered from publisher HCPro, the parent company of HealthLeaders Media. For more information on the book, check out the official press release. And stay tuned for more to come as we use the book to drive dialogue and dive deeper into the issues surrounding measuring healthcare marketing results.