Bevolo slotted for three keynotes in the fall

Interval owner and healthcare marketing thought-leader Chris Bevolo is scheduled as the keynote speaker at three conferences this fall. He will be presenting “Joe Public Doesn’t Care About Your Hospital” at the:

• Kentucky Society for Healthcare Public Relations and Marketing Fall Conference in Louisville, KY in October
• Wisconsin Healthcare Public Relations & Marketing Society (WHPRMS) Annual Conference in Green Bay, WI in October
• Carolinas Healthcare Public Relations & Marketing Society Fall Conference in Charleston, SC in December

The popular “Joe Public Doesn’t Care…” presentation counters the commonly held belief within healthcare organizations that if a hospital just promoted itself more, beds would fill and coffers would overflow. You may have heard it as “We’re a hidden gem!” or “We’re the best story no one’s ever heard.” But if your audience doesn’t want to hear from you, how can you expect them to listen, let alone change their perception or behavior? While there are many audiences who do have a great stake in a hospital, this presentation shows why most people in the market – “Joe Public” – don’t really care about your clinic, hospital or health system. Attendees learn the premise behind this assertion, and how acknowledging it can have a dramatic impact on marketing and communications strategies.