Interval client launches new online wellness campaign

On August 15, new Interval client Inova Health System (Falls Church, VA) launched “FitFor50,” a new online wellness campaign. The campaign features former Washington Redskins great Darrell Green as a passionate spokesperson, and provides a 50-day wellness program through the FitFor50.org website. The online experience includes videos, tips from Darrell and Inova physicians, wellness content, and an interactive Wellness Playbook, which allows registered users to log their own wellness goals and update their personal progress. Interval designed the FitFor50.org website and Wellness Playbook.

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“The concept of creating an online community based on wellness is a natural extension of Inova Health System’s branding promise,” says Chris Boyer, Senior Manager of Digital Communications for Inova Health System. “The FitFor50 site also integrates a number of social media platforms, including blogs, Facebook, Twitter and YouTube. We’ve made an effort to ensure users of the site can interact with the content in ways they are most comfortable.”

As of September 21, the FitFor50 website had more than 26,000 unique visitors, and more than 6,000 people had registered for the Wellness Playbook.

“This is a terrific example of a health system using health and wellness to engage consumers and build its brand,” said Interval president Chris Bevolo. “Rather than the typical approach of touting specialties or technologies that many consumers don’t need or can’t relate to, wellness is actually relevant to most people, and Inova has done an amazing job of leveraging wellness to connect with those in its market.”