Ragan publication touts successful hospital "movie hero" campaign

The 2008-2009 “movie hero” campaign developed by Interval for St. Joseph’s Hospital was featured in the August 27 issue of Ragan’s HealthCare Marketing & Communications News. The campaign, which featured real patients as heroes in their own movies, resulted in increased service line volumes, hospital awareness and preference levels, and a number of top awards in national healthcare marketing competitions.