Organ donation campaigns featured in trade pub

Interval’s work with LifeSource, the organ procurement organization in Minnesota, South Dakota and North Dakota, was featured in the April 2011 issue of Healthcare Marketing Report. The article, “Organ Donation: Social Media Alone or an Integrated Marketing Effort,” explored two campaigns developed by Interval for LifeSource over the past two years, “HalfTheMen” and “Decision.”

The article featured an interview with Interval president Chris Bevolo, and highlighted the goals, challenges, approaches and levels of success for the two campaigns.