Chris Bevolo to present workshop at 2012 SHSMD conference
Interval president Chris Bevolo will co-present the workshop “The Metamorphosis of a Digital Marketing Strategy” at the Society for Healthcare Strategy and Market Development annual education conference in September. His co-presenter is Chris Boyer, director, digital communications and marketing at Inova Health System. Here’s the description of the workshop:
When Chris Boyer ﬁrst arrived at Inova Health System (Falls Church, VA) in 2010, the 6-hospital system had a grand vision for an overarching, integrated digital strategy, but needed help seeing it realized. In the ensuing two years, Chris and his team, with support from Chris Bevolo and the team at Interval, has transformed Inova’s approach to digital marketing. Work included instituting a robust social media presence, creating online marketing campaigns and patient funnels, using the latest in CRM, SEM, email and microsite strategies, overhauling the organization’s website strategy and design, and more. In this workshop, learn from Chris and Chris how to transform your approach to marketing by leveraging the amazing digital tools, channels and content now available to hospital marketers. Participants will get a hands-on tutorial on creating a strategic vision and a comprehensive plan for digital marketing, as well as insights into navigating internal challenges and building crucial buy-in.
The workshop will be held from 1:00 – 4:00 p.m. on Wednesday, September 19 at the SHSMD conference in Philadelphia. Visit the conference website to register or for more information.