Arrogant Healthcare Marketing Bastards is Interval’s weekly podcast where we riff and rant on hot topics in healthcare marketing. From ROI to social media to reform, we hit it all — but not without derailing into randomness. Join us won’t you? Subscribe in iTunes or RSS or listen below.
#149
An upcoming conference, "supply-driven" healthcare, dissecting microsites and more
#148
Highlights from Chris Bevolo's many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
#147
Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
#146
Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more
#145
Google's getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
#144
Updates on healthcare reform and the story of a doctor's lawsuit, a local health system markets in a big way and more.
#143
The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more.
#142
No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view.
#141
We're all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
#140
The four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up.
#139
Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
#138
Our 2012 Superbowl commercial roundup. Also: Allina's new name, hospitals mining patient data for marketing and more.
#137
Another interesting award situation, breaking news on hospital websites, content is king and more
#136
Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
#135
Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting.
#134
Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature.
#133
A reform riff, Teen Mom marketing opportunities, a new social networking tool we like.
#132
What we all can learn from Rudolph, Google Zeitgeist 2011, fracking and planking.
#131
Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal muck-up stories.
#130
ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising.
#129
Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more.
#128
Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
#127
The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies.
#126
The battle of the brand power -- who's right?, Coffee & Power (work for each other -- not the man).
#125
Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song.
#124
Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri.
#123
Awards and rankings -- oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix?
#122
The loss of a great leader, "Claiming Marketing’s Seat at the Table," TV shows we can’t wait to see
#121
A study from the department of “Duh,” the latest facebook changes and, of course, more rants.
#120
Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love.
#119
This episode is live from SHSMD 2011 in Phoenix, Arizona. We're joined by special guests Dan Dunlop and Chris Boyer.
#118
Upcoming events at SHSMD, creating relevant messages -- since “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies (the future is here!)
#117
Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state -- or maybe not, join us at SHSMD!
#116
Applying chapter three (Breaking bad habits) from Chris's new book, "Joe Public Doesn't Care About Your Hospital," marketing's role in the London riots.