Arrogant Healthcare Marketing Bastards is Interval’s weekly podcast where we riff and rant on hot topics in healthcare marketing. From ROI to social media to reform, we hit it all — but not without derailing into randomness. Join us won’t you? Subscribe in iTunes or RSS or listen below.
Chris, Katie and Adam discuss the recent controversy surrounding the release of hospital pricing information, what to do when you’re tasked with promoting a bad service line, and more.
This week we discuss the team's experience at The Forum, mobile search stats in healthcare, Adam's recent interaction with the healthcare system, whether Google can get teens to pay for YouTube content, and more.
This week we discuss our take on the controversial "Cheat Death" slogan from CaroMont Health, Taco Bell's successful product innovation, and more.
This week we discuss the increase of new hospital brands in the market, ads we love (or if you're Chris - an ad you hate), and more.
This week we announce the Joe Public Retreat, a consultative personal experience with Chris Bevolo, discuss Chris' second article in a series about content marketing, a Minneapolis start-up tackling relationship-oriented care in healthcare, and more.
This week we discuss hospital consolidation trends, innovation at Walgreens clinics, and more.
This week we discuss the acknowledgment of changes in healthcare marketing, but the inability to really embrace these changes, astronomical fees to promote hospital awards, and more.
This week we discuss HealthTap's success and impact on healthcare marketing, where people use their mobile devices most and why it matters, and more.
This week we discuss the change management it requires to move from promotional to healthcare content marketing, research that suggests that social media reviews indicate clinical quality, the new Netflix Facebook app, and more.
This week we speak with Jean Hitchcock about the current mind of a healthcare marketer, and about some of the challenges healthcare marketers face today.
This week we discuss trends, including search engine trust, search result click monopolies, handy apps, the ability to purchase things via social media channels, and more.
This week we discuss ten of the most innovative companies in healthcare, wellness initiatives that have experienced great results, wellness initiatives that are come off feeling slimy, and more.
This week we discuss whether you have a choice in branding, retargeting in healthcare and the potential it offers, but also the privacy concerns it creates, a report that defines and divides healthcare consumers into segments, and more.
This week is the fan favorite edition - Super Bowl XLVII ad conversation... er, debate. Were the advertisements misogynistic, the best ever, the worst ever, did they take themselves too seriously?
With guest Warren Johnson, we discuss the mind of today's healthcare marketer - how marketers need to be looking at healthcare with a wider lens - and a recent MN court ruling involving online physician reviews.
This week we discuss the positives and negatives of gamification in healthcare, rant about the outcry surrounding American Airlines new logo, and more
Revisiting Chris' Jerry Maguire memo, discussing how your organization can move away from mass advertising; how the new Facebook "Graph Search" is different from Google search; the potential and the threats it faces
Responses to Chris's Jerry Maguire memo, how 2013 will be the year of things delivered via smartphone and some of the best and worst brand identities of 2012.
Chris’s new blog post "My Jerry Maguire memo to healthcare marketers," and Advertising Age's Top Viral Ad Campaigns of 2012
Why WebMD is struggling - and look at some stats related to the article, the most persuasive words of content marketing and more
Announcing our new AHMB LinkedIn group, a look at Google's "Digital Journey to Wellness" report and more
Black Friday, Cyber Monday and mobile's impact on them both, successful brands should piss someone off and more
A special edition podcast featuring the ads the Interval crew both love and hate
Recapping two new Interval blog posts, breaking news - doctors are biased against fat people and some opinions on map apps
A live podcast from the MHSCN conference with special guest, Chris Boyer from Inova Health System, who recaps his "Social Media ROI" presentation and a discussion about Movember - with a little ukulele thrown in.
Welcomimg Robert Prevost to the Interval crew!, the new Adobe Marketing Cloud, Yelp!'s growing influence
Health organizations using apps to encourage healthy behaviors, what story is your brand telling?
The power of awards and rankings, fast food advertising and classic logos get makeovers
Facebook sells impressions over clicks, marketers are unprepared for brand criticism over social media
Travel/speaking updates, MySpace is BACK!, an extended "ads we love" segment.
Should you ditch your website 100% for social media?, Facebook search is on the horizon.
"What up wit dat?", when ads collide, measuring online advertising.
An update on "Can You Sleep at Night," visual social media is king, the largest competitors for traditional hospitals.
Brand vs. mission - are they one in the same?, helping patients find references on doctors.
A few news updates then we take an in-depth look at SHSMD's "By the Numbers" report.
Our client Inova launches their new website, SEM and brand building, "Can you sleep at night, part 2" and more.
Is wellness too widespread?, Consumer Report's new hospital ratings, what marketers are spending on social media and more.
Online advertising?! Blashphemy! Google and engagement, the Mayo's Mall of America store and more.
Things to keep in mind with the affordable care act, QR code fatigue, accidental geek messaging and more.
The Supreme Court ruling on the Affordable Care Act ("Obamacare"), the value of Yelp compared to Google -- should you be there?, television viewing and the concept of a "second screen" and more.
A look at responsive design, Hollywood and branding, point/counterpoint on the use of email and more.
Special guest Melissa Berggren, the Allina Health rebranding and community wellness initiatives, our favorite social media sites and more.
Consumerism in healthcare, myths about what customers really want and more.
Understanding Google AdWords, Facebook's struggle for advertising gold, Google's revised "Don't be evil" philosophy and more.
Takeaways from a recent conference, "this just in!" about doctor referrals, a large company ditches Facebook and more.
An upcoming conference, "supply-driven" healthcare, dissecting microsites and more
Highlights from Chris Bevolo's many travels, giving a health system kudos for their wellness efforts, Facebook is promoting organ donation and more.
Interesting trends for 2012, what makes a movie quote memorable?, coffeehouse squatters and more.
Dads are big social media users too, a new co-branded marketing effort from provider and insurer, assessing Facebook brand pages and more
Google's getting all futuristic, healthcare marketing lessons learned from the fashion industry, should your hospital tout BFH status? and more.
Updates on healthcare reform and the story of a doctor's lawsuit, a local health system markets in a big way and more.
The problems we face in healthcare (as a society and as marketers), Twitter and Facebook are upping their advertising and more.
No Chris?! Adam and Jackie cover a couple SXSW-related topics, homeless hotspots and Nature Valley’s trail view.
We're all being watched!, the new Consumer Privacy Bill of Rights, interesting stats on mobile and more.
The four rules of success from Dr. Luther Waxling, Pinterest in healthcare and a little CRM/EMR follow up.
Adapt or die with your measurement, how engaged - really - are your customers to your brand, an ad we love and more.
Our 2012 Superbowl commercial roundup. Also: Allina's new name, hospitals mining patient data for marketing and more.
Another interesting award situation, breaking news on hospital websites, content is king and more
Groupon and its role in healthcare, increased ad spending in hospitals, a healthcare ad we love and more
Transitioning to the post-reform world, our thoughts on digital marketing strategy, the debate on commenting.
Healthcare spending down - trend or mirage?, another celebrity culture hospital story, a new Google feature.
A reform riff, Teen Mom marketing opportunities, a new social networking tool we like.
What we all can learn from Rudolph, Google Zeitgeist 2011, fracking and planking.
Ad Age ranks the marketing muck-ups of 2011, Interval weighs in with their own personal muck-up stories.
ACOs are bursting everywhere, insights on website strategy, the banning of hospital advertising.
Our 2012 New Year’s resolution, a cool way to consider mobile, what we love and hate about the holidays and more.
Your TV ad isn’t going to drive patient volumes, inbound vs. outbound marketing, are awards and rankings gaining import with consumers?
The move to mobile, location-based services are a top trend, clients are lowering expectations of agencies.
The battle of the brand power -- who's right?, Coffee & Power (work for each other -- not the man).
Mr. Hankey as a “spokesturd?”, pink is everywhere, our friend Chris Boyer sings the “Social Media ROI” song.
Educating patients about quality reports, some advice for a devoted listener, “Why content for SEO?”, an update on Siri.
Awards and rankings -- oh my!, the new “manly” Dr. Pepper ad, what were you thinking, Netflix?
The loss of a great leader, "Claiming Marketing’s Seat at the Table," TV shows we can’t wait to see
A study from the department of “Duh,” the latest facebook changes and, of course, more rants.
Joe Public Doesn’t Care About Your Quality, is more advertising a good thing?, ads we love.
This episode is live from SHSMD 2011 in Phoenix, Arizona. We're joined by special guests Dan Dunlop and Chris Boyer.
Upcoming events at SHSMD, creating relevant messages -- since “Joe Pubic Doesn’t Care About Your Hospital,” predictive advertising technologies (the future is here!)
Do positive or negative messages make a stronger impression?, 50 reasons MN is the best state -- or maybe not, join us at SHSMD!
Applying chapter three (Breaking bad habits) from Chris's new book, "Joe Public Doesn't Care About Your Hospital," marketing's role in the London riots.