#80: Transylvanian Storytelling
Subscribe in iTunes or via RSS.
Listen in as the Arrogant Healthcare Marketing Bastards discuss this week’s hot topics in healthcare marketing: an update on Burger King, adding public opinion to Hospital Compare?, transmedia storytelling and more. Show notes are after the break.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Show Notes:
- An Expensive Face-Lift On Burger King’s Menu:
http://www.businessweek.com/magazine/content/10_42/b4199021754467.htm - Is it time for Hospital Compare to tap public opinion?:
http://blogs.wsj.com/health/2010/10/19/is-it-time-for-hospital-compare-to-tap-public-opinion/ - The Rise of the Corporate Transmedia Storyteller:
http://www.steverubel.com/the-rise-of-the-corporate-transmedia-storytel