#115: Swords for 400
Subscribe in iTunes or via RSS.
Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss hot topics in healthcare marketing. This week: a new book! — Chris Bevolo’s “Joe Public Doesn’t Care about your Hospital” — where to get it and how it can help healthcare marketers, the upcoming MHSCN networking event, Connery vs. Trebek and (of course) random banter. Show notes are after the break.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Show Notes:
- “Building your brand with wellness” webinar
- Join us for a networking event at Dave and Buster’s!
- “Joe Public Doesn’t Care about Your Hospital”
- Saturday Night Live: Classic Jeopardy Skit
Here are the highlights from this podcast:
1. Zombie Brands: From the new book, “Joe Public Doesn’t Care About Your Hospital”: If you have a presence in the marketplace, you have a brand. Organizations that understand this, focus on strategically building the brand. And then there are organizations that let their brands wander aimlessly through the market like zombies with no real purpose or direction. Getting rid of zombie brands is one way to move healthcare marketing forward.
2. Wild Wi-Fi: According to a story in Business Week, the brainiac who invented QuickTime for Apple, has figured out a way to create Wi-Fi that’s 1000 times faster with a longer reach. The technology isn’t anywhere close to market yet, but imagine what will become possible once your Wi-Fi signal can zoom past any interference.
This week’s question: What the heck is a QR code doing in an email?