#64: Interval's 15th Anniversary
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Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: 15 years in business!, five tips to guide your hospital’s social media policy, a plug for consistency and more. Show notes are after the break.
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- Five Tips to Guide Your Hospital’s Social Media Policy:
http://www.healthleadersmedia.com/page-1/TEC-250829/Five-Tips-to-Guide-Your-Hospitals-Social-Media-Policy
Congratulations on reaching a truly impressive milestone!
I did enjoy the segment on staying with branding. It hits close to home – I’ve been with companies that have hung on to identity elements too long, and others that change them like bedsheets. Sometimes we put too much thought the identity side of the branding system and not enough into the real world experience. That being said – it’s sure a lot of fun to brainstorm about the meaning and emotion behind a few words than to figure out how to keep appointments on schedule or debating the value of a covered walk from the parking garage; but they all impact the brand in ways that are difficult to quantify.