#50: Long Duck Dong
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Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: a local doc who bucks the insurance system, “If you could tell your CEO one thing…”, Toyota’s troubles, ads we love and more. Show notes are after the break.
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Show Notes
- Minneapolis Star Tribune: Doc’s cash-only billing bucks the insurance morass
http://www.startribune.com/business/83165347.html?elr=KArksUUUoDEy3LGDiO7aiU - HealthLeaders Media: If You Could Tell the CEO One Thing About Marketing, What Would it Be?
http://www.healthleadersmedia.com/content/MAR-245980/If-You-Could-Tell-the-CEO-One-Thing-About-Marketing-What-Would-it-Be.html
Great discussion everyone!
Firstly, thank you for the comments on the reimbursement process. Those of us who live in the revenue cycle world are often numb to just how complex the process is. Generally speaking, hospitals and insurance providers staff entire buildings of teams whose job it is to make these transactions work. There are entire business models around identifying “underpays” that result from everything from coding issues to insurance payor procrastinations.
As a follow up, thanks for the commentary around the post on HealthLeadersMedia.com – it really resonates with me. There is a real power from empowering everyone to deliver a high quality experience which in turn transcends marketing. To Chris’s point, when marketing is defined as “the art of finding keeping and growing customers” that is a natural tie-in to the experience model. If that is the case, I agree that marketing isn’t dead…does it mean that it happens as a result of the work a provider does rather than a billboard?
Great stuff!
-N
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