#53: The Lone Ranger
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Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: Chris Bevolo’s new book on measurement, cost benchmarking, competition in healthcare – bad or good? and more. Show notes are after the break.
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- Information on new book: Chris Bevolo: A Marketer’s Guide to Measuring Results:
http://www.hcmarketplace.com/prod-8591-EHLM/A-Marketers-Guide-to-Measuring-Results.html - Clayton Christensen: Healthcare: The Simple Solution:
http://www.businessweek.com/magazine/content/10_11/b4170072396095.htm