#54: Whack-a-mole

Listen in as the team at Interval discusses this week’s hot topics in heathcare marketing: a new marketing term, using microsites and their impact, ads we love and more. Show notes are after the break.

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• Interval blog: “Left side of the menu” marketing:
  http://www.thinkinterval.com/2009/08/left-side-of-the-menu-marketing/
• Interval blog: More whack-a-mole marketing:
  http://www.thinkinterval.com/2010/03/more-whack-a-mole-marketing/
• Burger King McDonald’s Thief Commercial:
  http://www.youtube.com/watch?v=WbuVdt0vV9w