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Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: changing a name to focus on health, more on the move to digital, using patient records to search for customers, and the long-anticipated Interval Super Bowl ad review. Show notes are after the break.
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Show Notes:
- Allina’s new name focuses on health, not hospitals
- P&G signals plans to cut ad costs by shifting to digital media
- P&G To Lay Off 1,600 After Discovering It’s Free To Advertise On Facebook
- Hospitals mine patient records in search of customers
- 2012 Super Bowl® Commercials
- Most Brands Failed To Connect Super Bowl Ads To Social Media
- Why Apple Didn’t Need to Advertise During the Super Bowl