#89: Jargon

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Listen in as the Arrogant Healthcare Marketing Bastards of Interval discuss this week’s hot topics in healthcare marketing: consumer-directed healthcare – is it a myth?, why branding should have a backbone, the corporate jargon we all love to hate and more. Show notes are after the break.

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Show Notes:

• The Myth of Consumer-Directed Health Care:
  http://www.thehealthcareblog.com/the_health_care_blog/
  2011/01/the-myth-of-consumer-directed-health-care.html#more
• Branding Should Have a Backbone:
  http://www.graphicology.com/blog/2011/1/13/
  324-branding-should-have-a-backbone.html?printerFriendly=true
• The Most Annoying Business Jargon:
  http://www.forbes.com/2011/01/06/
  annoying-business-jargon-entrepreneurs-business.html