#52: Scratch ‘n Sniff
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Listen in as the team at Interval discusses this week’s hot topics in healthcare marketing: an Olympic rant, why what we tell ourselves about advertising is hooey, the law of expectations with healthcare and more. Show notes are after the break.
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- Beyond ROI: Prove the Success of Your Marketing Efforts webcast:
http://www.hcmarketplace.com/Prod.cfm?id=8507&s=EW89874C&e_topic=WS_HLM2 - Interval Blog Post: What we tell ourselves is hooey:
http://www.thinkinterval.com/2010/02/what-we-tell-ourselves-is-hooey/ - Interval Blog Post: Healthcare branding and the law of expectations:
http://www.thinkinterval.com/2010/02/healthcare-branding-and-the-law-of-expectations/ - Andrew Meyer’s blog: Discussion on consumer perception of advertising on — specifically as it relates to radio and the trend of ad-free blocks of music or programming:
http://www.meyerprocreative.com/?p=46