Jan 19 2012
As more hospitals and health systems move away from traditional mass advertising and marketing strategies, digital is taking center stage. In many cases, the focus is developing a digital marketing strategy to drive integration among various tools and tactics, such as websites, social media and search engine marketing. In his latest blog post, “Intramural vs Intermural Digital Strategies,” Interval president Chris Bevolo looks at why integration is a smart goal, but only when considering how to integrate digital marketing with the rest of the marketing mix, rather than solely among digital tactics.
Jan 18 2012
Interval led Human Services Inc. (HSI), a behavioral health organization based in St. Paul, Minnesota, in the development of a new brand identity, Canvas Health. The new brand, which helps reflect the organization’s shifting vision and offerings, launched on January 3, 2012. Interval helped the organization develop the new name, corporate identity, website and more. Read More
Jan 16 2012
“Step By Step,” a wellness program developed by Allegiance Health and its public health partner, the Health Information Organization, registered more than 3,300 participants during its six-month run in 2011. The program, which included a community-wide health competition and a website encouraging healthy activity, saw participants from eight different states, and 90 cities within Michigan. Interval created the campaign theme, website design, marketing plan and promotional components of the campaign.
Dec 13 2011
Hey, if you can’t have fun talking about advertising, then you can’t have fun at all. We’ve tried to use a little humor to make three important points about healthcare advertising in this short video. Take a look – you might be surprised by our take on the highest-level budget item for most hospital marketing departments. Read More
Dec 12 2011
A cancer diagnosis is a life-changing event that presents patients with many challenges and unknowns. A campaign for the new Gayle M. Jacob Cancer Center at Allegiance Health (Jackson, MI) seeks to demonstrate empathy for patients facing the scary diagnosis of cancer. Developed by Interval, each ad shows an illustrated scene featuring a patient facing the difficult journey ahead, asking the question “Now what?” Read More
Dec 11 2011
A new mobile-enhanced website developed by Interval for Hennepin County Medical Center (HCMC) reflects the organization’s position as the local expert for complex orthopedic procedures. The site, “GoComplexJoint.com,” (best viewed from a mobile device) is aimed at area orthopedists who are looking for information on difficult orthopedic cases. The goal is to help those who can help themselves and provide a resource for referrals for those needing help. Read More
Nov 29 2011
It may seem obvious to use quality-based messaging to support your marketing, but is it really effective with consumers? Interval president explores this question in a new blog post out today.
Sep 7 2011
After its blockbuster debut at the Forum for Healthcare Strategists national conference in March, Branding at the Bar is back! An event co-sponsored by Interval and National Research Corporation, Branding at the Bar will make its second showing at the 2011 SHSMD national conference in Phoenix, AZ on Thursday, September 15, starting at 5:00 p.m at the Desert Conference Suite VIII at the JW Marriott. Read More
Aug 11 2011
Interval is once again hosting a happy hour for the Minnesota Health Strategy and Communications Network (MHSCN). This summer’s festivities will be held Wednesday, August 24 at Dave and Buster’s in Maple Grove. For more information, and to sign up for the event visit: www.mhscn.com
Jun 23 2011
What if research showed the color pink actually lessened the impact of breast cancer awareness advertising? That’s exactly the result of a research study highlight in this month’s issue of Harvard Business Review. Read Chris Bevolo’s blog post on the study and what it might mean for healthcare marketers.
May 14 2011
On September 15, Chris Bevolo will present at the 2011 National Connections Conference, sponsored by the Society for Healthcare Strategy and Market Development in Phoenix, AZ. Read More
May 4 2011
Interval’s work with LifeSource, the organ procurement organization in Minnesota, South Dakota and North Dakota, was featured in the April 2011 issue of Healthcare Marketing Report. The article, “Organ Donation: Social Media Alone or an Integrated Marketing Effort,” explored two campaigns developed by Interval for LifeSource over the past two years, “HalfTheMen” and “Decision.” Read More