Jun 11 2013
We’re only a few weeks away from podcast 200. Can you believe it? That’s 200 episodes of healthcare marketing discussions and rants, a whole lot of randomness, and a bit of inappropriate humor. Read More
Jun 5 2013
Retargeting is a form of advertising that’s left marketers curious. Is it effective? Is it ethical? Can the same principles be applied to healthcare? To learn more about how it works and its effectiveness, we went straight to an expert, J.K. Lloyd, president and co-founder of Eruptr, a company focused on search advertising optimization solutions for healthcare. Read More
May 31 2013
This article is the third in a series on the essentials of strategic content marketing for hospitals and health systems.
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May 30 2013
Martha is a marketing director for Generic Hospital. A powerful orthopedic surgeon at Generic is mad because he thinks his service line isn’t getting the marketing attention it deserves. On top of the surgeon’s complaints, a few Generic executives believe a marketing campaign is what orthopedics needs to increase volumes, despite low patient satisfaction scores and reports of rude behavior by some of the physicians. Read More
May 28 2013
In response to the criticism of hospital advertising, and as a supplement to Chris Bevolo’s ‘My Jerry Maguire memo to healthcare marketers,’ Interval is providing an ongoing list of articles critical of hospital or healthcare advertising. Read More
Apr 18 2013
This article is second in a series on the essentials of strategic content marketing for hospitals and health systems. Read More
Apr 18 2013
Join the Interval team on May 5-7 at the 18th National Healthcare Marketing Summit in Scottsdale, AZ. Chris Bevolo, Interval president, will speak twice and Interval will co-host “Branding at the Bar” with partners Medicom Health and Eruptr. Read More
Apr 11 2013
A couple weeks ago I attended a Minnesota Interactive Marketing Association (MIMA) event, Advances in Consumer Psychology: Neuromarketing, Consumer Behavior and Web Persuasion. Roger Dooley, a neuromarketing expert, presented. Dooley spoke about sophisticated neuromarketing techniques used to explore how the human mind biologically responds to marketing messages, and how these findings are making their way into marketing strategy. Read More
Mar 3 2013
This article is first in a series on the essentials of strategic content marketing for hospitals and health systems. Read More
Feb 20 2013
When Facebook unveiled its Graph Search, I was intrigued. Facebook’s claim is that Graph Search will help you find what you’re looking for through your friends and connections, at the same place you already visit on a daily basis – Facebook. Even as an avid user of the social network, I was doubtful this search could provide enough value to replace other tools I use. Read More
Jan 31 2013
We hear every day how the explosion of the use of mobile devices is changing the way we do nearly everything. In considering how this change impacts your healthcare marketing, it’s critical to explore what is meant by “mobile.” Read More
Jan 17 2013
Last year, I had the chance to attend the International Consumer Electronics Show (CES) in Las Vegas. The show had everything. Snookie and rapper 50 Cent were there hawking headphones and even Justin Bieber made an appearance to unveil some new dancing robot speakers. You can’t make this stuff up. However, more interesting than the celebrities at the show were the products – namely health products – that are taking up a growing portion of the showroom floor. Read More