Apr 18 2013
Second in a series
This article is second in a series on the essentials of strategic content marketing for hospitals and health systems. Read More
Apr 18 2013
Join the Interval team on May 5-7 at the 18th National Healthcare Marketing Summit in Scottsdale, AZ. Chris Bevolo, Interval president, will speak twice and Interval will co-host “Branding at the Bar” with partners Medicom Health and Eruptr. Read More
Apr 11 2013
A couple weeks ago I attended a Minnesota Interactive Marketing Association (MIMA) event, Advances in Consumer Psychology: Neuromarketing, Consumer Behavior and Web Persuasion. Roger Dooley, a neuromarketing expert, presented. Dooley spoke about sophisticated neuromarketing techniques used to explore how the human mind biologically responds to marketing messages, and how these findings are making their way into marketing strategy. Read More
Mar 3 2013
First in a series
This article is first in a series on the essentials of strategic content marketing for hospitals and health systems. Read More
Feb 20 2013
When Facebook unveiled its Graph Search, I was intrigued. Facebook’s claim is that Graph Search will help you find what you’re looking for through your friends and connections, at the same place you already visit on a daily basis – Facebook. Even as an avid user of the social network, I was doubtful this search could provide enough value to replace other tools I use. Read More
Jan 31 2013
We hear every day how the explosion of the use of mobile devices is changing the way we do nearly everything. In considering how this change impacts your healthcare marketing, it’s critical to explore what is meant by “mobile.” Read More
Jan 28 2013
In response to the criticism of hospital advertising, and as a supplement to Chris Bevolo’s ‘My Jerry Maguire memo to healthcare marketers,’ Interval is providing an ongoing list of articles critical of hospital or healthcare advertising. Read More
Jan 17 2013
Last year, I had the chance to attend the International Consumer Electronics Show (CES) in Las Vegas. The show had everything. Snookie and rapper 50 Cent were there hawking headphones and even Justin Bieber made an appearance to unveil some new dancing robot speakers. You can’t make this stuff up. However, more interesting than the celebrities at the show were the products – namely health products – that are taking up a growing portion of the showroom floor. Read More
Nov 26 2012
We all know about Pinterest. We all know it’s attracting a large audience. Every day new lists are developed telling us “reasons why your brand should be on Pinterest.” But most of us are exhausted just thinking about building a Pinterest account. You might think, “we’ve barely mastered Facebook and Twitter and now you’re telling me to join Pinterest?”
So, is it really worth it? Read More
Nov 12 2012
Have you found yourself scratching your head while proofing banner ads, wondering if the design fits within your brand identity standards? Have you settled for an illegible thumbnail logo on Facebook or Twitter? In general, are you frustrated trying to make your brand “play nice” with the requirements of various social media, location and review services?
You’re not alone. Read More
Oct 29 2012
We all know healthcare is shifting to become a consumer-driven industry. As this change continues, we expect that consumers will “shop around” for hospitals, clinics, doctors, dentists, etc., even more than they are now.
If we consider shopping online for a product, let’s say a new pair of boots, many of us would agree that we first like to read reviews before dropping $100. And what about trying to find a restaurant for date night? You want to be sure to choose a restaurant within your price range, with good service and yummy food, so you might hop online to see what others have written.
Oct 18 2012
Last week I attended the 2012 MIMA Summit. The summit agenda was packed full of interesting and varied session topics. But among all of these varied topics, it seemed there was one trend on everybody’s mind: mobile. In every session I attended, mobile was discussed in terms of how important it is, and more notably, how much it’s going to increase in usage and reach over the next few years.
To best capture this, check out this article from Ad Age outlining the next five years in marketing. Yes, that’s year 2017 (dun, dun, dun, dunnn). The article is written by Matthew Creamer, editor-at-large for Ad Age, and a speaker I listened to at the summit. Let’s transport ourselves to year 2017, and look at what Creamer’s research has to say about what we’ll see happen with mobile: