May 2 2012
Congratulations to our clients: Allegiance Health, Inova Health System and Canvas Health, for winning awards at the 2012 Aster Awards and the 29th Annual Healthcare Advertising Awards.
At the Aster Awards:
Allegiance Health — Jackson, MI
Award: Silver
Entry Name: Now What? Oncology Campaign
Group: Hospital 300 – 499 beds
Category: Service Line – Cancer
Apr 26 2012
Chris Bevolo, Interval president, will be co-presenting with Ben Dillon, e-Health Evangelist and Co-Owner of Geonetric at the Minnesota Health Strategy and Communication Networks’ (MSHCN) spring conference, “Engaging Wellness,” on Wednesday, May 16. Chris and Ben will speak on the topic of “Shifting the Online Focus to Wellness.” Interval will also be sponsoring the after conference networking happy hour. This full day event will be held at TCF Bank Stadium in Minneapolis, MN. For more information, or to register for the event, please go to: http://mhscn.com.
Mar 28 2012
Branding at the Bar is back by popular demand, with the next installment at the National Healthcare Marketing Strategies Summit in Orlando on Monday, April 30 at 6:15. Once again, Interval is co-sponsoring the event with National Research Corporation, and participants can enjoy food, cocktails, networking, and the ever-popular Branding at the Bar Trivia Challenge. This year’s grand prize winner will walk away with an iPad 3! Read More
Mar 28 2012
In the cover story for the March issue of Jackson Healthcare Review (Volume 1, Issue 1), Chris Bevolo outlines how those in the C-Suite may be the biggest obstacles to a true transformation of healthcare marketing. Read More
Mar 27 2012
Interval owner Chris Bevolo will appear at four healthcare marketing conferences in 2012, as well as several consultant and provider organization conferences. Read More
Jan 19 2012
As more hospitals and health systems move away from traditional mass advertising and marketing strategies, digital is taking center stage. In many cases, the focus is developing a digital marketing strategy to drive integration among various tools and tactics, such as websites, social media and search engine marketing. In his latest blog post, “Intramural vs Intermural Digital Strategies,” Interval president Chris Bevolo looks at why integration is a smart goal, but only when considering how to integrate digital marketing with the rest of the marketing mix, rather than solely among digital tactics.
Jan 18 2012
Interval led Human Services Inc. (HSI), a behavioral health organization based in St. Paul, Minnesota, in the development of a new brand identity, Canvas Health. The new brand, which helps reflect the organization’s shifting vision and offerings, launched on January 3, 2012. Interval helped the organization develop the new name, corporate identity, website and more. Read More
Jan 16 2012
“Step By Step,” a wellness program developed by Allegiance Health and its public health partner, the Health Information Organization, registered more than 3,300 participants during its six-month run in 2011. The program, which included a community-wide health competition and a website encouraging healthy activity, saw participants from eight different states, and 90 cities within Michigan. Interval created the campaign theme, website design, marketing plan and promotional components of the campaign.
Dec 13 2011
Hey, if you can’t have fun talking about advertising, then you can’t have fun at all. We’ve tried to use a little humor to make three important points about healthcare advertising in this short video. Take a look – you might be surprised by our take on the highest-level budget item for most hospital marketing departments. Read More
Dec 12 2011
A cancer diagnosis is a life-changing event that presents patients with many challenges and unknowns. A campaign for the new Gayle M. Jacob Cancer Center at Allegiance Health (Jackson, MI) seeks to demonstrate empathy for patients facing the scary diagnosis of cancer. Developed by Interval, each ad shows an illustrated scene featuring a patient facing the difficult journey ahead, asking the question “Now what?” Read More
Dec 11 2011
A new mobile-enhanced website developed by Interval for Hennepin County Medical Center (HCMC) reflects the organization’s position as the local expert for complex orthopedic procedures. The site, “GoComplexJoint.com,” (best viewed from a mobile device) is aimed at area orthopedists who are looking for information on difficult orthopedic cases. The goal is to help those who can help themselves and provide a resource for referrals for those needing help. Read More
Nov 29 2011
It may seem obvious to use quality-based messaging to support your marketing, but is it really effective with consumers? Interval president explores this question in a new blog post out today.