Blog

Jun 11 2013

Interval invites you to join our 200th podcast countdown celebration

Listeners are invited to participate for a chance to win a prize

We’re only a few weeks away from podcast 200. Can you believe it? That’s 200 episodes of healthcare marketing discussions and rants, a whole lot of randomness, and a bit of inappropriate humor. Read More

Jun 5 2013

Why’s that hospital’s spine center following me around the web?

A look into retargeting in healthcare

Retargeting is a form of advertising that’s left marketers curious. Is it effective? Is it ethical? Can the same principles be applied to healthcare? To learn more about how it works and its effectiveness, we went straight to an expert, J.K. Lloyd, president and co-founder of Eruptr, a company focused on search advertising optimization solutions for healthcare. Read More

May 31 2013

When content marketing is everywhere, how do you stand out?

Third in a series

This article is the third in a series on the essentials of strategic content marketing for hospitals and health systems.
Read More

May 30 2013

Our service line stinks. Now, go promote it.

Martha is a marketing director for Generic Hospital. A powerful orthopedic surgeon at Generic is mad because he thinks his service line isn’t getting the marketing attention it deserves. On top of the surgeon’s complaints, a few Generic executives believe a marketing campaign is what orthopedics needs to increase volumes, despite low patient satisfaction scores and reports of rude behavior by some of the physicians.  Read More

May 28 2013

Compiling the critics of hospital advertising

In response to the criticism of hospital advertising, and as a supplement to Chris Bevolo’s ‘My Jerry Maguire memo to healthcare marketers,’ Interval is providing an ongoing list of articles critical of hospital or healthcare advertising. Read More

Apr 18 2013

Mass advertising campaigns are out, content marketing programs are in

Second in a series

This article is second in a series on the essentials of strategic content marketing for hospitals and health systems. Read More

Apr 18 2013

Join us at the 18th National Healthcare Marketing Summit in Scottsdale, AZ

Join the Interval team on May 5-7 at the 18th National Healthcare Marketing Summit in Scottsdale, AZ. Chris Bevolo, Interval president, will speak twice and Interval will co-host “Branding at the Bar” with partners Medicom Health and Eruptr. Read More

Apr 11 2013

Sound off: Neuromarketing is cool, but is it too edgy for healthcare marketers?

A couple weeks ago I attended a Minnesota Interactive Marketing Association (MIMA) event, Advances in Consumer Psychology: Neuromarketing, Consumer Behavior and Web Persuasion. Roger Dooley, a neuromarketing expert, presented. Dooley spoke about sophisticated neuromarketing techniques used to explore how the human mind biologically responds to marketing messages, and how these findings are making their way into marketing strategy. Read More

Mar 3 2013

Moving from promotional to content marketing takes true change management

First in a series

This article is first in a series on the essentials of strategic content marketing for hospitals and health systems. Read More

Feb 20 2013

Sound off: Thoughts on the new Facebook Graph Search

When Facebook unveiled its Graph Search, I was intrigued. Facebook’s claim is that Graph Search will help you find what you’re looking for through your friends and connections, at the same place you already visit on a daily basis – Facebook. Even as an avid user of the social network, I was doubtful this search could provide enough value to replace other tools I use. Read More

Jan 31 2013

Stop defining mobile as…mobile

We hear every day how the explosion of the use of mobile devices is changing the way we do nearly everything. In considering how this change impacts your healthcare marketing, it’s critical to explore what is meant by “mobile.” Read More

Jan 17 2013

Sound off: Bieber fever, Snookie and health kiosks

Last year, I had the chance to attend the International Consumer Electronics Show (CES) in Las Vegas. The show had everything.  Snookie and rapper 50 Cent were there hawking headphones and even Justin Bieber made an appearance to unveil some new dancing robot speakers.  You can’t make this stuff up.  However, more interesting than the celebrities at the show were the products – namely health products – that are taking up a growing portion of the showroom floor. Read More