Nov 26 2012
We all know about Pinterest. We all know it’s attracting a large audience. Every day new lists are developed telling us “reasons why your brand should be on Pinterest.” But most of us are exhausted just thinking about building a Pinterest account. You might think, “we’ve barely mastered Facebook and Twitter and now you’re telling me to join Pinterest?”
So, is it really worth it? Read More
Nov 12 2012
Have you found yourself scratching your head while proofing banner ads, wondering if the design fits within your brand identity standards? Have you settled for an illegible thumbnail logo on Facebook or Twitter? In general, are you frustrated trying to make your brand “play nice” with the requirements of various social media, location and review services?
You’re not alone. Read More
Oct 29 2012
We all know healthcare is shifting to become a consumer-driven industry. As this change continues, we expect that consumers will “shop around” for hospitals, clinics, doctors, dentists, etc., even more than they are now.
If we consider shopping online for a product, let’s say a new pair of boots, many of us would agree that we first like to read reviews before dropping $100. And what about trying to find a restaurant for date night? You want to be sure to choose a restaurant within your price range, with good service and yummy food, so you might hop online to see what others have written.
Oct 18 2012
Last week I attended the 2012 MIMA Summit. The summit agenda was packed full of interesting and varied session topics. But among all of these varied topics, it seemed there was one trend on everybody’s mind: mobile. In every session I attended, mobile was discussed in terms of how important it is, and more notably, how much it’s going to increase in usage and reach over the next few years.
To best capture this, check out this article from Ad Age outlining the next five years in marketing. Yes, that’s year 2017 (dun, dun, dun, dunnn). The article is written by Matthew Creamer, editor-at-large for Ad Age, and a speaker I listened to at the summit. Let’s transport ourselves to year 2017, and look at what Creamer’s research has to say about what we’ll see happen with mobile:
Sep 5 2012
Summit Orthopedics launched a new content marketing program aimed at building brand and driving patients to its OrthoQUICK walk-in bone and joint injury clinic. Developed and designed by Interval, the online QUICKGuides program provides snappy, easy-to-access content aimed at those living an active life who want to stay healthy and avoid injury. The content itself, developed by the Summit marketing team, provides orthopedic health “QuickTips” and videos in the general topical areas of Fitness, Recreational Sport, Parenting, Outdoor Activity, and Everyday Life. Read More
Sep 1 2012
Back by popular demand for SHSMD 2012, it’s Interval’s Branding at the Bar. Join us for food, drinks, networking and the always-popular trivia contest, where you have a chance to win one of three iPads. This year, Interval is partnering with our friends from Medicom Health Interactive and Eruptr to bring you this great event. Branding at the Bar happens Thursday, September 20 at the Philadelphia Marriott Downtown, site of the SHSMD conference. The fun starts at 5:00 pm in the JW Event Room and lasts until 7:00 pm, a perfect way to transition between learning all day and hitting Philly that night.
Hope to see you there!
Aug 15 2012
Inova Health System (Falls Church, VA) launched its new organizational website, Inova.org, in August. The site, designed by Interval, features a number of innovative strategies and tools. Most importantly, it is one of the first health system websites built entirely using “responsive design,” a design technique that allows the full site to be viewed in an optimal state no matter the device or screen size. Read More
Jun 4 2012
Interval president Chris Bevolo will co-present the workshop “The Metamorphosis of a Digital Marketing Strategy” at the Society for Healthcare Strategy and Market Development annual education conference in September. His co-presenter is Chris Boyer, director, digital communications and marketing at Inova Health System. Read More
May 2 2012
Allegiance Health — Jackson, MI
Entry Name: Now What? Oncology Campaign
Group: Hospital 300 – 499 beds
Category: Service Line – Cancer
Apr 26 2012
Chris Bevolo, Interval president, will be co-presenting with Ben Dillon, e-Health Evangelist and Co-Owner of Geonetric at the Minnesota Health Strategy and Communication Networks’ (MSHCN) spring conference, “Engaging Wellness,” on Wednesday, May 16. Chris and Ben will speak on the topic of “Shifting the Online Focus to Wellness.” Interval will also be sponsoring the after conference networking happy hour. This full day event will be held at TCF Bank Stadium in Minneapolis, MN. For more information, or to register for the event, please go to: http://mhscn.com.
Mar 28 2012
Branding at the Bar is back by popular demand, with the next installment at the National Healthcare Marketing Strategies Summit in Orlando on Monday, April 30 at 6:15. Once again, Interval is co-sponsoring the event with National Research Corporation, and participants can enjoy food, cocktails, networking, and the ever-popular Branding at the Bar Trivia Challenge. This year’s grand prize winner will walk away with an iPad 3! Read More
Mar 28 2012
In the cover story for the March issue of Jackson Healthcare Review (Volume 1, Issue 1), Chris Bevolo outlines how those in the C-Suite may be the biggest obstacles to a true transformation of healthcare marketing. Read More