Sep 7 2011
After its blockbuster debut at the Forum for Healthcare Strategists national conference in March, Branding at the Bar is back! An event co-sponsored by Interval and National Research Corporation, Branding at the Bar will make its second showing at the 2011 SHSMD national conference in Phoenix, AZ on Thursday, September 15, starting at 5:00 p.m at the Desert Conference Suite VIII at the JW Marriott. Read More
Aug 11 2011
Interval is once again hosting a happy hour for the Minnesota Health Strategy and Communications Network (MHSCN). This summer’s festivities will be held Wednesday, August 24 at Dave and Buster’s in Maple Grove. For more information, and to sign up for the event visit: www.mhscn.com
Jun 23 2011
What if research showed the color pink actually lessened the impact of breast cancer awareness advertising? That’s exactly the result of a research study highlight in this month’s issue of Harvard Business Review. Read Chris Bevolo’s blog post on the study and what it might mean for healthcare marketers.
May 14 2011
On September 15, Chris Bevolo will present at the 2011 National Connections Conference, sponsored by the Society for Healthcare Strategy and Market Development in Phoenix, AZ. Read More
May 4 2011
Interval’s work with LifeSource, the organ procurement organization in Minnesota, South Dakota and North Dakota, was featured in the April 2011 issue of Healthcare Marketing Report. The article, “Organ Donation: Social Media Alone or an Integrated Marketing Effort,” explored two campaigns developed by Interval for LifeSource over the past two years, “HalfTheMen” and “Decision.” Read More
May 2 2011
Interval client Allegiance Health has launched the Step by Step Community Wellness campaign, in conjunction with its Health Improvement Organization (HIO), to improve the health of residents in its community. The campaign features a website with wellness content and resources, a community wellness challenge and more. Read More
Apr 3 2011
This month, Interval will be broadcasting our 100th episode of our podcast, The Arrogant Healthcare Marketing Bastards (if you’re unfamiliar with the podcast, the tongue-in-cheek name given to us by an avid listener fairly portrays our sometimes comical, often opinionated show on all things healthcare marketing). Read More
Mar 4 2011
Attending the National Healthcare Marketing Summit in Orlando at the end of March? Make sure to join Interval president Chris Bevolo at the “Branding at the Bar” reception, co-sponsored by Interval and National Research Corporation, a leading healthcare research and quality improvement company. Hors d’oeurves and cocktails will be served, and conversations will center on branding, strategic marketing, consumer research and other critical topics for healthcare marketers. Read More
Feb 17 2011
An article on positioning for neurology practices authored by Chris Bevolo was featured in the second issue of Neurology: Clinical Practice, published by the American Academy of Neurology (publishers of Neurology). The article, “How Positioning Can Help Boost Your Neurology Practice and Drive Business Success,” focuses on the benefits of positioning for neurology practices, and provides an outline for selecting and evaluating potential practice positions.
Feb 11 2011
Interval, a nationally recognized healthcare marketing firm located in downtown Minneapolis, is seeking a part-time intern. Looking for a self-motivated individual, and someone interested in learning more about the marketing and healthcare fields. Read More
Feb 3 2011
Interval’s work on Washington D.C.-based Inova Health System’s wellness campaign was featured in Gene Rebeck’s “What next?” column in the February 2011 issue of Twin Cities Business. The article, titled “More than a Feel-Good Idea: The future of health care is–health” featured an interview with Interval president Chris Bevolo about the power of wellness as a brand message for hospitals and health systems. Read More
Jan 26 2011
How do you deal with those in your healthcare organization who challenge your marketing results by asking “How do you know those results are from your marketing?” Read Chris Bevolo’s latest SmartBrief post for one suggestion on handling the “haters.”