Interval founder and president Chris Bevolo has written three books on healthcare marketing, including the most recent, "Joe Public Doesn't Care About Your Hospital," a manifesto for the transformation of healthcare marketing.
In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
Can you prove the success of your marketing efforts? A new book by Interval president Chris Bevolo will help show you how.
"A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations," published by HealthLeaders Media, is a primer for those healthcare provider organizations seeking to strategically build brands.