Interval founder and president Chris Bevolo has written three books on healthcare marketing, including the most recent, "Joe Public Doesn't Care About Your Hospital," a manifesto for the transformation of healthcare marketing.
Joe Public Doesn't Care About Your Hospital
In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
A Marketer's Guide to Measuring Results
Can you prove the success of your marketing efforts? A new book by Interval president Chris Bevolo will help show you how.
A Marketer's Guide to Brand Strategy
"A Marketer’s Guide to Brand Strategy: Advanced techniques for healthcare organizations," published by HealthLeaders Media, is a primer for those healthcare provider organizations seeking to strategically build brands.