Joe Public Doesn’t Care About Your Hospital
Hospital and health system marketers are under unprecedented pressure to demonstrate results while facing dramatic changes in their industry. To meet these challenges, marketers must break from the past and move their marketing strategies forward in new and better ways. In this book, recognized change agent Chris Bevolo issues healthcare marketers a call to arms to transform healthcare marketing, while providing an arsenal of ideas, techniques and tactics they can use to position their organizations for success.
“Not only does ‘Joe Public’ provide guidance to healthcare marketers to lead our organizations with smarter marketing, it was also like sitting in a therapy session! Every ‘bad habit’ I read about reminded me I’m not alone in the battle to shake off the outdated and ineffective methods of healthcare marketing from the past. I’m inspired!”
Operations Director – Marketing & Communications
Visit the “Joe Public Doesn’t Care About Your Hospital” page to view more reviews, the table of contents, or explore a sample chapter.