We’ve helped healthcare organizations transform their marketing and drive better results for over a decade. Brands rebuilt from the ground up. Increased market share through service-line campaigns. Improved conversion through websites, apps and social media. We’ve worked with physicians, the C-Suite and board directors to build buy-in and drive change. How can we help you?
Inova Health System (Falls Church, VA) launched its new organizational website, Inova.org, in August 2012. The site, designed by Interval, features a number of innovative strategies and tools. Most importantly, it was one of the first health system websites built entirely using “responsive design,” a design technique that allows the full site to be viewed in an optimal state no matter the device or screen size.
A cancer diagnosis is a life-changing event that presents patients with many challenges and unknowns. A content marketing program for the Gayle M. Jacob Cancer Center at Allegiance Health (Jackson, MI) demonstrates empathy for those facing the scary diagnosis of cancer. For healthcare marketers, it shows the power of driving superior results using content marketing strategies.
Trying to provide information on everything to everyone, everywhere, results in a cumbersome and confusing website. The new website for Inova’s Heart & Vascular Institute reaches out and grabs its target audience with clear-cut user paths and intuitive navigation.
Engaging consumers often requires relevant content. Leveraging the power of health and wellness content, The Step by Step Campaign for Allegiance Health provides wellness information, tools, and a market-wide competition.
Consumer engagement is the secret sauce to building brand and driving utilization. Inova’s FitFor50 program is a perfect blend of wellness content and online tools that creates a compelling experience for consumers.
Social media can be a powerful tool for building awareness of important causes, but it has its limitations, as shown in this 2009 organ donation campaign.
If Joe Public doesn’t care about your hospital, how do you build awareness? By using relevant messaging, or showing a story so compelling people can’t help but to tune in.
Looking beyond customer survey responses can lead to breakthroughs in brand building, as evidenced by this brand strategy and campaign for Metro Dentalcare.
The best way to drive business is to create a compelling, differentiated experience, like the MyHeart Book developed for North Memorial Medical Center.