Step by Step
Engaging consumers often requires relevant content. Leveraging the power of health and wellness content, The Step by Step Campaign for Allegiance Health provides wellness information, tools, and a market-wide competition.
In spring 2011, Interval client Allegiance Health launched the Step by Step Community Wellness campaign, in conjunction with its Health Improvement Organization (HIO), to improve the health of residents in its community. The campaign featured a website with wellness content and resources, a community wellness challenge and more. Interval created the campaign theme, website design and promotional components of the campaign.
“Our organization’s mission states ‘We lead our community to better health and well-being at every stage of life,’ and this campaign is a powerful reflection of that,” said Suzy Turpel, director of marketing at Allegiance Health. “Interval was instrumental in helping bring this campaign to life in a compelling and effective way.”
The campaign was originally developed by Interval as a brand-building campaign for Allegiance Health itself, but realizing the synergy with the goals of the HIO (founded by Allegiance Health in 2000 to improve the health status of the community) and its plans for a community-wide wellness program, the campaign was launched under the HIO brand.
“Here’s another great example of a healthcare organization leveraging health and wellness content to build bridges to its community,” said Interval president Chris Bevolo. “We continue to passionately encourage other organizations to pursue campaigns such as Step by Step, or the FitFor50 campaign from Inova Health System.”
The six-month campaign resulted in more than 3,300 registered participants from eight different states and 90 different cities within Michigan.