Embracing inbound marketing in healthcare
I had the weird experience recently of stumbling upon a piece of jargon I hadn’t heard before, but which described a concept I knew quite well. The term is “inbound marketing.” (I’m told the concept is close to Seth Godin’s “permission marketing,” but I stopped reading after his 37th book, so maybe that’s why I missed it.) Read More
Guest post on "the Hidden Gem Syndrome" featured on HLM blog
A guest post by Interval president Chris Bevolo, “Does your hospital suffer from Hidden Gem Syndrome?” was featured Monday on the HealthLeaders Media MarketShare blog. The post discusses the common belief of many in healthcare that if “people only knew about our services, patients would line up at the door,” and how marketers should deal with it.
More on why those who cut marketing now will pay later
We often make the case for why marketing and branding investments are essential to help hospitals and health systems climb out of difficult financial times. The latest BusinessWeek gives us another example of how cutting marketing and branding efforts should be avoided if at all possible. In the article “Productivity’s up, and that’s a worry,” economist Michael Mandel makes a case that the rise of a key economic statistic – productivity – is not necessarily a good thing right now. Read More
Work for St. Joseph's Hospital receives more national attention
The May 2009 issue of Healthcare Marketing Report features a cover story highlighting the patient movie campaign for St. Joseph’s Hospital. The story, titled “It takes more than a gimmick to make a difference,” includes an interview with Interval president Chris Bevolo and artwork of the “Courage Girl” movie poster, one of three patient movies featured in the campaign.
Interval work brings in top national marketing awards
Interval’s work for St. Joseph’s Hospital and Allegiance Health has generated top awards from two national healthcare marketing competitions. The St. Joseph’s Hospital branding campaign featuring patients as heroes in their own movies won the top Judge’s Choice Award in the 2009 Aster Award competition, and a Gold Award in the 26th Annual Healthcare Marketing Report Advertising Awards.
A new brand identity for Allegiance Health, launched in June 2008 featuring a new corporate name, logo and identity system, won a Gold Award in the 2009 Aster Award competition, and a Gold Award in the 26th Annual Healthcare Marketing Report Advertising Awards.
For more information, read our official press release.
Story on Mayo Clinic's social media efforts has quotes from Bevolo
Mayo Clinic’s social media efforts were the focus of a recent newspaper article that included quotes from Interval president Chris Bevolo. The comments covered how Mayo Clinic’s leadership in social media should help pave the way for others in healthcare. The quotes were included in the April 26 Minneapolis Star Tribune story, “Mayo turns to social media to reach out to patients.”
What can we learn from Pepsi’s branding Big Bang
We’re forever advocating to hospital and health system marketing leaders to look beyond our own industry for ideas. Pepsi’s recent rebranding efforts are another example, though not necessarily for positive reasons. The saga is captured well by an article in the most recent issue of BusinessWeek titled “Blowing up Pepsi.” It tells the tale of Massimo F. d’Amore, the CEO of PepsiCo Americas Beverages, who had been charged by PepsiCo CEO Indra Nooyi with reinvigorating the cola and beverage business in the U.S. Read More
Bevolo weighs in on new Mayo Clinic Health Manager
Interval President Chris Bevolo is quoted in the April 21 edition of the Minneapolis Star Tribune. The article, “Mayo opens private medical-data website,” covers the launch of the organization’s new Health Manager offering.
Step right up to get your free colonoscopy…
Across the U.S., companies are finding ways to try to help customers purchase products and services in these tough economic times. Much has been made of some of the offers by car companies, started by Hyundai’s Assurance plan: anyone who buys or leases a vehicle in 2009 can return their car to the dealer and stop making monthly payments without affecting their credit score. According to Consumer Reports, the program isn’t just for consumers who’ve lost their jobs in tough times; it also extends to those who become physically disabled, lose their driver’s license due to medical impairment, are self employed and file for bankruptcy, or get a job transfer overseas. At Interval, we’ve even introduced a new offering to help our clients – hospital and health system marketers – who are having budgets and staffs slashed as the healthcare industry struggles.
This week, Walgreen announced Read More
Snow, story telling and St. Cloud
One of the things I look forward to most in my career is speaking at conferences, and the MHSCN conference is always one of my faves. Lots of familiar faces, great dialogue, a good sense of humor from attendees. Last Friday was no different. Read More