Competition
Hospital awards – the madness continues
For those of you who follow this blog or have heard me speak, this will be a beating of a dead horse. But I can’t help myself, given a conversation I just had with a healthcare marketer who told me of two new hospital awards her organization had received, two of which I had never heard. The question is, will this madness ever end? Read the rest of this entry »
Truth #3:
Great healthcare marketing requires great healthcare leaders
The Truths We Hold Self-Evident: Third in a Series
Many elements contribute to successful marketing and branding for hospitals and health systems: talented and dedicated marketing staff, smart strategies, clear communications, strong positioning, consistency, creativity and more. Read the rest of this entry »
Step right up to get your free colonoscopy…
Across the U.S., companies are finding ways to try to help customers purchase products and services in these tough economic times. Much has been made of some of the offers by car companies, started by Hyundai’s Assurance plan: anyone who buys or leases a vehicle in 2009 can return their car to the dealer and stop making monthly payments without affecting their credit score. According to Consumer Reports, the program isn’t just for consumers who’ve lost their jobs in tough times; it also extends to those who become physically disabled, lose their driver’s license due to medical impairment, are self employed and file for bankruptcy, or get a job transfer overseas. At Interval, we’ve even introduced a new offering to help our clients – hospital and health system marketers – who are having budgets and staffs slashed as the healthcare industry struggles.
This week, Walgreen announced Read the rest of this entry »
Newspaper strikes back – oh, and it’s a great healthcare story
Perhaps the traditional media powers read Adam’s last blog post “Bye bye traditional media” and decided to launch a counter-strike. In this Sunday’s Star Tribune, the front page features a story by healthcare reporter Chen May Yee on new tactics by hospitals to collect payment for some procedures ahead of time. Here’s the counter-strike: the article, “Hospitals forced to become bill collectors,” is only available in the print edition of the paper. There is a teaser online, and I imagine at some point down the road (a few days? a week?) the story will end up on their web site. But for now, unless you pick up the paper itself, you’ll have to wait.
So there are two blog posts in one here: Read the rest of this entry »
